Every time you like something on Facebook, you are sending data about yourself out into the internet world. Now, researchers and advertisers alike are using this data to predict more specific things about you. Laci Green reports on the good and the bad implications of this data mining.
Read More:
“What you ‘like’ on Facebook can be revealing”
“Clicking those friendly blue “like” buttons strewn across the Web may be doing more than marking you as a fan of Coca-Cola or Lady Gaga.”
“Private traits and attributes are predictable from digital records of human behavior”
“We show that easily accessible digital records of behavior, Facebook Likes, can be used to automatically and accurately predict a range of highly sensitive personal attributes including: sexual orienta- tion, ethnicity, religious and political views, personality traits, intelligence, happiness, use of addictive substances, parental sepa- ration, age, and gender.”
“You’re about to see something amazing: The One Click Personality test”
“myPersonality Project”
“myPersonality is a popular Facebook application that allows users to take real psychometric tests, and us to record (with consent!) their psychological and Facebook profile.”
DNews is a show about the science of everyday life. We post two new videos every day of the week.
Watch More
Subscribe
DNews Twitter
Anthony Carboni Twitter:
Laci Green Twitter
Trace Dominguez Twitter
DNews Facebook
DNews Google+
DNews Website
43 comments
Makes sense I watched their battery video and shared and liked it and the next  video I watched had a battery advertisement.
Use Duckduckgo.com It's a free, anonymous search engine.
YOU DONT GET ANYTHING FOR FREE. That is all I'm going to say about that. How would you like to pay $5,000 per person per year for a service like Google? Think about it Liberal Self Entitles Millennials.
its disturbing how much I hate your voice. sorry, you sound like the mega bitch at my school
There's a Vienna Teng song called the Hymn of Acxiom about this exact issue. It's a church hymn written from the point of view of a marketing database.
The data would be much more accurate if Facebook added a dislike button.
I'd hate to know what porn websites know about me.
So… Google is watching us… We are all doomed.
I was told about HAQABLE in your browser just google " HAQABLE " and i used it to hack a friend
Screw it, it's out of my hands. I've learned how easy it is to track down real people using usernames, so I just started using my real name. Private investigators, pre-internet were already masters at tracking people down. Now, it's easier than ever.
I don't give a fuck about ads, I block them all. Even if I didn't the only person to blame for me buying dumb shit is me. Honestly, I think I'd rather be bombarded with advertisements than pay for things online. And if ads are the things that allow me to enjoy youtube, facebook, google, etc. for free. Have the fuck at it.
If you need a working facebook? hacking program use HAQABLE in your browser just google " HAQABLE " works
this world is going to hell and one day the people will have had enough and revolt
Google dose NOT know what I'm searching for. I have to rephrase my search on average 5 times per positive result. If they really knew, they would take the context of a debate about what is alive, to the new tab and immediately correct pion to prion. That would've saved me half an hour until I finally looked it up in my biology textbook.
So there's this crazy thing called Adblock…
I really could give a shot about what google knows about me
don't care Â
Screw it!-p
I'm calling bs on this
Do you really want to see how much Google nows about you? Do this: 1. Go to google images. 2. Search your name. 3. You should see things associated with you such as interests and events where you've been.
oh my god people know I comment on youtube and look up randon shit what will I do
i have no facebook, if i did, it would be blank
This girl is cute
I call bs on this on….
I'm using Zenmate
To Google: You are creepy stop watching me 0.o STAP
OMG she is just so fuckin enoying ! Her voice her fake laugh – just everything !
How is advertising 'evil'? Aren't most episodes of Dnews sponsored? Maybe I liked a specific band on facebook, and then they are able to reach me as a target easier, isn't that great? I don't want USELESS ads, I want to see ads for things that are relevant to me & my needs. This is the future.
Screw this. Google doesnt know the first thing about be because i fake lots of stuff.
Google is watching you.
LOL
So facebook…where's that dislike button?
When she plugged in Rachel Madow and called it news…Â
I am just never watching this now.
I love google….. JUST NOT GOOGLE+
My concerns are many, but if it is your internet experience is becoming a narrower and narrower, as your searches and data define the way you navigate the web, there is no conclusion other than the fact that we are being vectored and molded into a definable target for advertising. The only thing I can think of is that people will change their names every 12 months, and completely re-invent themselves to get the slime off their backs.
that "you are what you like" website gave me the following message: "Sorry, it seems like you have too few Facebook Likes for us to accurately predict your personality. As psychometricians we believe in understanding people, not guesswork, so please check back another time. Â Thanks for trying You Are What You Like!"
Hooray! Â I'm still enigmatic!
Be open….. No privacy….. lol
I do not have a facebook so I'm safe from facebook tracking.
I tried that you are what you like one click test and for the religious statistics my highest percentage was Catholic, which makes sense in a way since I was raised by Catholic parents but personally I'm not religious at all. Other than that it seemed pretty accurate.
I like nothing
guys pay attenetion to her hip! am i the only one who notice this :)
CIA loves facebook
screw it
so, as long as we use the Internet…we can never hide. the people behind the technology can find your exact location from a picture you took. they also know your personality from what you like on Facebook or something. how great…..
We know u got to be straight forward u know
I'd agree if it weren't for being self aware ahead of time and randomizing my activity to confuse those monitoring people.