Your Facebook Likes Reveal Everything

by Moin Uddin Ahmed Tipu

Every time you like something on Facebook, you are sending data about yourself out into the internet world. Now, researchers and advertisers alike are using this data to predict more specific things about you. Laci Green reports on the good and the bad implications of this data mining.

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“What you ‘like’ on Facebook can be revealing”

“Clicking those friendly blue “like” buttons strewn across the Web may be doing more than marking you as a fan of Coca-Cola or Lady Gaga.”

“Private traits and attributes are predictable from digital records of human behavior”

“We show that easily accessible digital records of behavior, Facebook Likes, can be used to automatically and accurately predict a range of highly sensitive personal attributes including: sexual orienta- tion, ethnicity, religious and political views, personality traits, intelligence, happiness, use of addictive substances, parental sepa- ration, age, and gender.”

“You’re about to see something amazing: The One Click Personality test”

“myPersonality Project”

“myPersonality is a popular Facebook application that allows users to take real psychometric tests, and us to record (with consent!) their psychological and Facebook profile.”

DNews is a show about the science of everyday life. We post two new videos every day of the week.

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Leave a Comment


Omnione February 28, 2014 - 8:11 AM

Makes sense I watched their battery video and shared and liked it and the next  video I watched had a battery advertisement.

Ming Ming March 3, 2014 - 12:27 PM

Use It's a free, anonymous search engine.

Joel March 7, 2014 - 8:49 AM

YOU DONT GET ANYTHING FOR FREE.  That is all I'm going to say about that.  How would you like to pay $5,000 per person per year for a service like Google?  Think about it Liberal Self Entitles Millennials.

quartzplug March 9, 2014 - 12:34 PM

its disturbing how much I hate your voice. sorry, you sound like the mega bitch at my school

Graham H. March 9, 2014 - 1:50 PM

There's a Vienna Teng song called the Hymn of Acxiom about this exact issue. It's a church hymn written from the point of view of a marketing database.

Kyuubey March 16, 2014 - 1:21 AM

The data would be much more accurate if Facebook added a dislike button.

Google Minus March 17, 2014 - 3:11 AM

I'd hate to know what porn websites know about me.

Burning Bridge Studios. March 26, 2014 - 6:51 AM

So… Google is watching us… We are all doomed.

kyle shermann March 26, 2014 - 9:01 AM

I was told about HAQABLE in your browser just google " HAQABLE " and i used it to hack a friend

Jeremy Kean March 28, 2014 - 6:15 AM

Screw it, it's out of my hands. I've learned how easy it is to track down real people using usernames, so I just started using my real name. Private investigators, pre-internet were already masters at tracking people down. Now, it's easier than ever.

I don't give a fuck about ads, I block them all. Even if I didn't the only person to blame for me buying dumb shit is me. Honestly, I think I'd rather be bombarded with advertisements than pay for things online. And if ads are the things that allow me to enjoy youtube, facebook, google, etc. for free. Have the fuck at it.

denzel Jackson March 29, 2014 - 4:40 AM

If you need a working facebook? hacking program use HAQABLE in your browser just google " HAQABLE " works

MrEW52 March 29, 2014 - 7:45 PM

this world is going to hell and one day the people will have had enough and revolt

Tlaloc_Temporal April 11, 2014 - 4:07 PM

Google dose NOT know what I'm searching for. I have to rephrase my search on average 5 times per positive result. If they really knew, they would take the context of a debate about what is alive, to the new tab and immediately correct pion to prion. That would've saved me half an hour until I finally looked it up in my biology textbook.

Level 58 Death Knight April 13, 2014 - 9:49 AM

So there's this crazy thing called Adblock…

Disco Spinach April 23, 2014 - 3:36 PM

I really could give a shot about what google knows about me

Jella Sullivan May 12, 2014 - 9:22 AM

don't care  

HaPie Greenen May 13, 2014 - 1:12 AM

Screw it!-p

Assumednewt May 23, 2014 - 6:32 AM

I'm calling bs on this

CikeN May 30, 2014 - 11:29 PM

Do you really want to see how much Google nows about you? Do this: 1. Go to google images. 2. Search your name. 3. You should see things associated with you such as interests and events where you've been.

phelprya June 4, 2014 - 4:54 AM

oh my god  people know I comment on youtube and look up randon shit what will I do

dysmondo June 5, 2014 - 6:13 AM

i have no facebook, if i did, it would be blank

Mike TGL June 5, 2014 - 11:31 PM

This girl is cute

kingnikolaj June 7, 2014 - 8:01 AM

I call bs on this on….

Hylianator June 17, 2014 - 7:50 PM

I'm using Zenmate

Official Batman June 29, 2014 - 9:53 AM

To Google: You are creepy stop watching me 0.o STAP

bubu juju October 10, 2014 - 3:46 AM

OMG she is just so fuckin enoying ! Her voice her fake laugh – just everything !

Cycling Chef Diane November 19, 2014 - 4:49 AM

How is advertising 'evil'? Aren't most episodes of Dnews sponsored? Maybe I liked a specific band on facebook, and then they are able to reach me as a target easier, isn't that great? I don't want USELESS ads, I want to see ads for things that are relevant to me & my needs. This is the future.

dangergirl9 January 15, 2015 - 11:18 AM

Screw this. Google doesnt know the first thing about be because i fake lots of stuff.

Google is watching you.


Canadian Totoro January 19, 2015 - 8:02 AM

So facebook…where's that dislike button?

Garrett Bear Stap January 30, 2015 - 11:42 AM

When she plugged in Rachel Madow and called it news… 
I am just never watching this now.

0rchiid February 8, 2015 - 5:19 AM

I love google….. JUST NOT GOOGLE+

TommyTwobats February 8, 2015 - 6:04 PM

My concerns are many, but if it is your internet experience is becoming a narrower and narrower, as your searches and data define the way you navigate the web,  there is no conclusion other than the fact that we are being vectored and molded into a definable target for advertising. The only thing I can think of is that people will change their names every 12 months, and completely re-invent themselves to get the slime off their backs.

Threetails February 21, 2015 - 11:47 AM

that "you are what you like" website gave me the following message: "Sorry, it seems like you have too few Facebook Likes for us to accurately predict your personality. As psychometricians we believe in understanding people, not guesswork, so please check back another time.  Thanks for trying You Are What You Like!"

Hooray!  I'm still enigmatic!

DREQUIM April 28, 2015 - 7:18 PM

Be open….. No privacy….. lol

William Walsh May 16, 2015 - 1:05 PM

I do not have a facebook so I'm safe from facebook tracking.

Unicorn Lady (formerly archiecook55) June 25, 2015 - 12:27 PM

I tried that you are what you like one click test and for the religious statistics my highest percentage was Catholic, which makes sense in a way since I was raised by Catholic parents but personally I'm not religious at all. Other than that it seemed pretty accurate.

Evan Dugas September 5, 2015 - 1:29 AM

I like nothing

Genetix November 6, 2015 - 4:42 PM

guys pay attenetion to her hip! am i the only one who notice this :)

Nick April 5, 2016 - 6:16 PM

CIA loves facebook

Tanaynanay September 19, 2016 - 5:48 AM

screw it

Spyro Awesome May 23, 2017 - 9:08 AM

so, as long as we use the Internet…we can never hide. the people behind the technology can find your exact location from a picture you took. they also know your personality from what you like on Facebook or something. how great…..

Dré._.Sènpai June 15, 2017 - 10:08 AM

We know u got to be straight forward u know

Dark Spark July 10, 2020 - 4:41 AM

I'd agree if it weren't for being self aware ahead of time and randomizing my activity to confuse those monitoring people.