The Right Way To Sell Yourself

by Moin Uddin Ahmed Tipu

What do you look for in a potential partner? It turns out, men and women are looking for different things!

Read More:
Psychological Study Reveals That Red Enhances Men’s Attraction to Women

“A groundbreaking study by two University of Rochester psychologists to be published online Oct. 28 by the Journal of Personality and Social Psychology adds color—literally and figuratively—to the age-old question of what attracts men to women.”

Framing Effects in Younger and Older Adults

“A growing literature on decision making in older adults suggests that they are more likely to use heuristic processing than are younger adults.”

Between a Rock and a Hard Place: The Failure of the Attraction Effect Among Unattractive Alternatives

“Many important decisions that consumers face involve choosing between options that are unattractive or undesirable – the proverbial ‘lesser of two evils.’”

Real difference between how men, women choose partners

“A hamburger that’s 90 percent fat-free sounds a lot better than one with 10 percent fat. And even when the choices are the same, humans are hard-wired to prefer the more positive option. This is because of what’s known as the ‘framing effect,’ a principle that new research has proved, applies to mate selection, too.”

Gender equality influences how people choose their partners

“Men and women clearly have different strategies for picking sexual partners, but the reason why differences exist is less clear. The classic explanation for these differences has been that men’s and women’s brains have evolved to make certain choices, but a new study suggests that evolution is only part of the answer.”


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Nicroy52 December 16, 2014 - 5:44 AM

Trace makes everything more interesting. The only host i can watch without being bored anymore :/

Jordan Miller December 16, 2014 - 5:52 AM

That's not the same. 7 out of 10 know this person to be kind says nothing about the other three (they might be indifferent for instance) whereas 3 out of 10 know this person to be not kind is a guaranteed negative while saying nothing about the other 7 who might as well be indifferent. The study is flawed.

Gson 72 December 16, 2014 - 6:01 AM

Single moms r lookin for strong providers hahaha

Gray Aria December 16, 2014 - 6:04 AM

I was thinking this would be about having better job interviews. That's something I needed.

Mr. Buns December 16, 2014 - 6:20 AM

DNews promoting slavery and prostitution.

Jorge Espinoza December 16, 2014 - 7:19 AM

Very interesting video. 

Could it be that people in more gender equal societies purposely suppress their evolutionary tendencies because of society? Its not like our evolutionary tendencies go away just because we live in a more egalitarian society. I think understanding our evolutionary history is key for the betterment of humanity.

I mean when we think someone is attractive we unconsciously think, "that person has great qualities for my baby, I see this person having my babies because she is great at making babies or he is a great provider with resources." 

Kitsune_Jako December 16, 2014 - 8:54 AM

Equality is unnatural guise lel

MrBobberino01 December 16, 2014 - 9:09 AM

3 out of 10 people think Trace sucks. 7 out of 10 know he does. Frame that.

Mahuk December 16, 2014 - 10:04 AM

"according to the results, women focused into the three, and not the seven"
that reminds me when i was on highschool, i was a complete douchebag and i was popular, in the last year of highschool i changed to be a good person, after years, i'm practically alone now, considered a weirdo and most of the girls try to stay away from me. i'm not saying i feel bad with my life, i'm really happy with it, but at then end, you see how many real friends you have.
 it's sad how most of the people likes those who are ruining this world instead of those who want to improve it, it's just sad… =/

iameelia December 16, 2014 - 12:53 PM

I was expecting it to be how to sell yourself in a business interview
make a video on that if you haven't yet please

Linabella December 16, 2014 - 1:26 PM

Mind blown. I had to repeat the last past a couple of times.

Asenetic December 16, 2014 - 1:40 PM

WFT?!?!?!?  The researchers just dont know Statistics. 

 "3 of 10 people knows that a person isnt kind" is the same as "7 of 10 people knows a person is kind"?!?!?!?!?

Surely the second person "7 out of 10 know the person is kind" have wayyyyyy higher chance to be the god of kindness. Actually this person could be 10 out 10…  The judgement of 3 missing people are unknown…  

While "3 of 10 people (already) know the person is not kind" (and 7 unknown judgements) will probably get at least another bad judgement: lets say 4 out 10.

fiercefunky December 16, 2014 - 2:09 PM

This only speaks to straight people's experiences. Are lesbians attracted to women in red? How do gay men focus on framing potential mates in positive or negative ways?

cookiecan10 December 16, 2014 - 2:23 PM

I'm gonna wear red shirts from now on

Noelle Lee December 16, 2014 - 6:42 PM

Trace sounds like he's got a cold

Noelle Lee December 16, 2014 - 6:44 PM

The study should include information about the sexual orientation of these men and women as that may alter results

helmsfere123 December 16, 2014 - 8:44 PM

Not sure we need all that science to tell us that sexual attraction is influenced by biology and society.

StPears December 16, 2014 - 11:00 PM

I wonder if wearing red works in gay male dating as well, or if it works only for women.

Sir Amic Varze December 17, 2014 - 4:36 AM

Most of this seems incredibly obvious.

OP December 17, 2014 - 5:16 AM

So girls like bad boys, tell me something new.

Dr. Kevin King, Psy.D. December 17, 2014 - 6:01 AM

I call B.S. on the "Women pay more attention to the negative frame" conclusion. Even with the correct presentation of information (*ahem, Trace), the two statements are NOT presenting the same information. It's "think is kind" vs "do not think is kind". Saying that you think someone is kind typically means you have observed the persons actions and judged them to be generally kind. Saying you don't think someone is kind could mean you think they are unkind (i.e. mean), you haven't had a chance to judge their kindness, or you don't think they've met your criteria for "kind" (but not-necessarily unkind). I didn't read the full research article, so perhaps they controlled for that ambiguity or response-bias somehow. If not. . . . shoddy.

Jeronimo Torres December 17, 2014 - 6:05 AM

@YouTube Remix Can't reply to the last comment for some reason.  Oh well.

The question could be asked as, "Do you think this person is kind?" which is a yes/no question.  There wasn't even a group of people asked that question, the two statements were just made up and presented to other people to gauge their response.  You're making this more complicated than it actually is, making a problem where there isn't one.

Chelsea Michelle December 17, 2014 - 10:37 AM

80% fat free is the negative.. We want more fat!

Bill Nye December 17, 2014 - 11:47 AM

I was expecting how to sell your self in a job interview

Hellene_On_Caffeine December 17, 2014 - 2:39 PM

Notice how flawed nature is! The more progressive and equal the society the more we move away from our primitive instincts because they are mostly useless in our world.

Aaron Dunn December 18, 2014 - 9:41 AM

So as a male, what colour do I need to wear to get my freak on?

Abdiel Hernandez December 18, 2014 - 11:21 AM

There are 2 ways to present the negative frame in the example given in the video: 3 out of 10 know this person is not kind, or 3 out of 10 dont know this person is kind… which gives a completely different idea. What do you think?

Enrique Z December 19, 2014 - 10:31 PM

Does a man wearing the color red have the same effect on women or is it gender exclusive?

Albert de la Fuente December 20, 2014 - 5:13 AM

What is Jar Jar Binks doing at 1:29 ?

by483924 December 20, 2014 - 9:39 AM

At 2:05, I don't buy it if they said those exact words. If it's 7 out of 10 know vs. 3 out of 10 know the opposite, then that's not saying the same thing. 7 out of 10 know doesn't exclude some having no knowledge. It could be 7 know, 2 know the opposite, 1 just doesn't know for example.

Jon Malkowich December 21, 2014 - 2:41 AM

this study is so completly stupid! this doesnt have anything to do with frameing, when you say 3/ 10  people sait he is not kiind its obvius that he isnt and the remaining are just to polite to say it. but when you say that 7/10 said that he is kind it doesnt have to mean that thos 3 remaining think hes a douchbag i could me that thay dont have an opinion about that person. 

Sp1ash December 21, 2014 - 3:10 PM

Get results with 3 out of 10 people know he isnt weathly
7 out of ten know he is.

Imposter December 22, 2014 - 3:36 AM

is there anyone who wants to buy me ?

TranscendingPolygons December 22, 2014 - 11:59 AM

I dislike red.

hackman669 December 23, 2014 - 6:18 AM

Cat for sell one scratch per consumer!

Daniel Lee December 24, 2014 - 6:46 AM

I believe there is a subtle flaw in the study. The women when presented the fact that 7 out of 10 people knew that the man was kind could have made the assumption that the rest ( 3 out of 10) people just was not sure if the man was kind and not that the man was for sure unkind. That could be a reason why they choose the 7 out of 10 knowing the man is kind rather than 3 out of 10 people knew the man was unkind.

Kenya Joanna December 24, 2014 - 10:08 AM

Oh, I thought it was a video on how to work the corner     ;)

Miriam Asofsky December 27, 2014 - 3:23 PM

I'm all for scientific accuracy, so I wanted to point out a mistake you made.

In the study in which "7/10 people know the person is kind" vs. "3/10 people know the person is NOT kind", the two statements are not the same! For all we know, the rest of the people out of 10 are not sure as to whether to classify the person is kind or not kind. The claims "kind" and "not kind" are not black and white, there are many variations in between.

The two statements DO NOT compliment each other, and therefore OF COURSE the framing affects people's reactions, because claiming that "3/10 people know the person is NOT kind" is inaccurate for the purposes of this study. More truthfully one should claim "3/10 know this person is not kind, while the rest say this person is either kind, somewhere in between, or they just don't know this person well enough to tell".
And THAT IS NOT THE SAME AS "7/10 people know the person is kind"!!!

Love DNews, and I don't want it to lose its integrity. I want it to be a place where data is presented accurately, scientifically, and in a fun way :) 

Concepts December 27, 2014 - 7:16 PM

But to present this so called negative frame with the 3 people knowing someone is unkind doesn't imply, the rest knowing the opposite O.o They might know him as a moderate person or not know him very well at all. These frames are buggy like hell. Out of cheese, redo from start!!

Darren December 28, 2014 - 11:58 AM

So, why do we wear black on new year eve? haha

Dak February 2, 2015 - 12:08 PM

I gotta buy more red shirts

Less En February 5, 2015 - 8:03 AM

He sounds sick

SrmthfgRockLee March 5, 2015 - 3:24 PM

Under 3% milk sucks!(if it doesn't have much if any healthy issues.. the 3% milk compared to under 3% milk.. other than maybe getting more fat but if you work-out that can't happen.. always go for 3%!.. and beyond! o.O)

Brendo Buenaluz December 24, 2015 - 4:30 AM

The 3 and 7 kind frame are not the same. 7/10 people know your kind, does not mean the other 3 know your are not kind, it can mean, they just don't know. so 7 positives and 3 maybe. is much better then 3 negatives and 7 maybes.

Dan Mueller April 29, 2017 - 6:31 AM

So what are the traits Trace is talking about?

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