Have you ever wondered why so many logos are red? From fast food to retail stores. You see red logos everywhere you go. In your smartphones and computers, on building walls, and even beneath your feet. They have invaded every sphere of your life — and you welcomed them. What secrets do they hide? And how come they’re so omnipresent?
The real boom of the modern era of logos came in the 1950s, when Paul Rand, the legend among graphic designers, came up with his own vision and created the iconic IBM logo. Since then, symbols have sprung up everywhere: colors, signs, icons — everything that bears any meaning apart from the literal has found its way into the logos. And there’s actually a reason why so many of them are red.
Ancient Egyptian logos 0:34
Ancestors of modern animalistic logos 1:07
Logos of medieval times 1:49
What really changed the game 3:17
Why red? 4:31
What about blue and green? 5:51
Hidden symbols 6:37
The first Bulgarian printing press, owned by Nikola Karastoyanov, 1828 year: By Spiritia, CC BY-SA 3.0 An old Coca Cola glass bottle: By Amada44, CC BY-SA 4.0 Animation is created by Bright Side.
#logos #design #brightside
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