The Duke of Cambridge has launched a £50 million global environmental prize to help convert climate change doom-mongering into the optimism he believes can save the planet.
The Duke, whose Earthshot Prize will award one million pounds to five winning innovators each year from now until 2030, said the public needs a “bit of hope, a bit of positivity” that the deep challenges facing the environment can be solved.
“The next ten years is the decade of change,” he says, referring to scientists and experts. “Beyond 2030, the damage will be there, we won’t be able to turn our backs”.
He insists that the world is at “the point of no return'” to ensure we live on a “better, more sustainable” planet.
Saying he hopes to harness optimism alongside the urgent need to make progress in a “crucial decade” for the planet, he has announced details of “the most prestigious environmental prize in history”, likened to a green Nobel Prize.
The Duke and his team have spent two years consulting leading experts in the field, including those at the Nobel Prize, to develop the format of the award, described as the only truly global prize of its kind.
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