Home News Chief of Cherokee Nation: Jeep is wrong to use our name

Chief of Cherokee Nation: Jeep is wrong to use our name

by News Update

Chuck Hoskin, Jr., principal chief of the Cherokee Nation, says Jeep should stop using the name “Cherokee” on the company’s SUVs. Jeep has been using the Cherokee name since 1974.

Produced by John General
Supervising Producer: Logan Whiteside
Reporter: Peter Valdes-Dapena

#CNN
#Business
#Jeep

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45 comments

Space Dementia February 23, 2021 - 10:57 PM

2:00 think its about the money

Bryon Kidder February 23, 2021 - 10:57 PM

Either way, Jeep should be paying for the use of the Cherokee name, nothing is free in Capitalist America.
Cherokee Nation should be the one's who set the price too…lol

Linda Chapman February 23, 2021 - 10:57 PM

Omg…i am Chickasaw and i would proud to drive a car named Chickasaw.. That would awesome… I hope they will change the name from Cherokee to Chickasaw.
I would buy and drive that car and be proud

Dschlopes February 23, 2021 - 10:58 PM

If Tom McDonald was dead…

He would be rolling in his grave right now.

Weeping Willow February 23, 2021 - 10:58 PM

This crap is going to far first it's sports teams now vehicle's, what's next Brits can't call a toilet a loo because it's too close to someone's name Luis?

peter kuria February 23, 2021 - 10:58 PM

This Chief should look for something to do.
Like helping the community Cleaning exercises for now.

Kristi Marie February 23, 2021 - 10:58 PM

So many snowflakes complaining in the comment section. Why get so triggered because someone wants Jeep to change the name of their SUV?

Deborah Jeanne February 23, 2021 - 10:58 PM

This politically correct stuff is going too far. I would be honored to have a Jeep named after me. Yes, the Cherokees have been here longer than the Jeep, but it’s a compliment. I don’t understand why he’s upset. Italy manufactures several well-known cars – Ferrari, Lamborghini to name 2 – I don’t hear any Italians complaining when these are called Italian super cars. I’m Italian and rather proud of the cars made in Italy. Get over yourself!

MrVcherry72 February 23, 2021 - 10:58 PM

This isn't the last chicken that will come home to roost. There is a much bigger one that will soon make it's presence felt. And by the way YES take your name back.

london beats February 23, 2021 - 10:58 PM

Reparations for Black People ? I should stfu ?! Well that's the response I always get 😂 … Thanks CNN ! Let's keep making stories about the people America paid 10 times 🙄 … Screw us black people right ? Okay 👍🏾

emerald stone February 23, 2021 - 10:58 PM

I didn't even see who was talking, I would have guessed Tom cruz..The cancun dude.

El Tepeqe February 23, 2021 - 10:58 PM

What!? This people have to many free time in there hands.

Steve February 23, 2021 - 10:58 PM

Gtfo they been using the Cherokee name for like 45 years …every little thing…right ..just stop with this…

Biker's for the west M.C. February 23, 2021 - 10:58 PM

This guy's no John Ross.
It's a toss-up on who are the biggest racists. The Cherokees, or the. Choctaw's. This is a slap in the face to the spirit of Oklahoma pioneers, and the Native Americans that merged the Oklahoma territory and Sequoia in 1903, in Guthrie.
The spirit of Chief Black Dog and the Eastern Cherokees is in My DNA so I have an opinion.

ian.r. haupt February 23, 2021 - 10:58 PM

So how much money do they want ?????

Steven Morrissey February 23, 2021 - 10:58 PM

I bet he would change his mind if they wrote him a check. This is ridiculous.

Jack Martinelli February 23, 2021 - 10:59 PM

This is petty political opportunity. It makes the Cherokee's look small and Jeep look strong. They have that much respect for Native Americans and especially so for Cherokee's.

A message to Jeep. If you want to rename the Cherokee to "Jack", I'd be honored!

Weeping Willow February 23, 2021 - 10:59 PM

Android will have to change their name it could be offensive to Andy or Andrea

Gary S February 23, 2021 - 10:59 PM

Wtf is this dumb shit!

Chinese UN Takeover February 23, 2021 - 10:59 PM

What a complete loser.

Cornell Wayne February 23, 2021 - 10:59 PM

I say, let them use their name, and use the percentage of the profits the organization makes, to educate people the truth and history of the Native American Indian, to create jobs, programs and institutions and to further it's communities, if it's a brand, make it be the truth about Native American Indian!

sandias2005 February 23, 2021 - 10:59 PM

try soap named irish spring, etc.? "jeep did not intend to honor the nation?" your opinion, i understand and disagree. IT'S JEEP'S BEST OFF ROAD VEHICLE!. your opinion dishonors jeep, in my opinion. my dad was fortunate with a number of fine cherokee, jeeps.

B Juld February 23, 2021 - 10:59 PM

I am Cherokee and I feel it is an honor. What a freaken wimp.

Oneness February 23, 2021 - 10:59 PM

They ain't the real Cherokee anyway. Cherokee Indians are darker skin complexions with melenated skin tone. So miss me with that B.S. 🙄

Deion Sebastian February 23, 2021 - 10:59 PM

This is just stupid like get off your high horse just cuz your a tribe don't mean shit the state of Georgia and the country of Georgia got the same name and no one gives a shit

Taffy Homwe February 23, 2021 - 11:00 PM

This absolute BS by the chief I am minority and even I think this is going way too far.

Mike K444 February 23, 2021 - 11:00 PM

So, it upsets THIS GUY, we haven't heard a peep before.

Leonel Ventura February 23, 2021 - 11:00 PM

Dude you're like 40 years too late LOL. This is the stuff we're going to see more and more of after Trump. Next 4 years, slooooooooow news days ahead. That being said, there's nothing stopping him from getting a lawyer and making sure that their tribe gets a cut from Chrysler's use of their tribes name, I'm sure after 4 years of court battles they'll get something. I'm just not so sure that award will go towards actually helping the Cherokee Nation's people.

warpedjaffas1 February 23, 2021 - 11:00 PM

Ironically, nobody wants a Jeep White Dude. 🤣

Rebecca Jones February 23, 2021 - 11:00 PM

I don't blame him. That's like evicting someone from a property and then selling stuff named after them and never sharing profits.

sheila winston February 23, 2021 - 11:00 PM

It’s time to retire the name. It is the Cherokee Nation, NOT the Cherokee Jeep!

Albert Hernandez February 23, 2021 - 11:00 PM

NOW NOBODY'S CAN PUT A NAMES IN ALL THE THEIRS BRANDS AND FOOTBALL TEAM BUT THEY NEVER SAY ANYTHING ABOUT THE KANSAS CITY CHIFS AND I WOULD LIKE IF THEY GO AFTER THEM LIKE THEY DID WITH THE WASHINGTON FOOTBALL TEAM TO CHANGE THEIRS NAME

jm8373 February 23, 2021 - 11:00 PM

Jeep Cherokee Racist 😂🤣😂
There are alot more important things in this world to worry about than a Jeep model name that's been out for since 1974.

First Mate February 23, 2021 - 11:00 PM

You’re a joke

Pippi Long February 23, 2021 - 11:01 PM

This will never stop

Mayito February 23, 2021 - 11:01 PM

If I was a member of the Cherokee tribe, I would be proud to know Jeep is spreading the name of tribe. I felt good when Pontiac came out with the Aztec model SUV. Too bad Pontiac cars are vanishing. The Cherokee models by Jeep are really good cars, if Jeep is profiting, it would be because their model is many people's preferred SUV choice.

Indigenous American Pride February 23, 2021 - 11:01 PM

Im Native American and im not offended.

EM 92 February 23, 2021 - 11:01 PM

I hope jeep doesn't give in to this sj bullshit. If you live your life offended by this type of stuff grow a piar and live your life. If you aint even a Cherokee then your white guilt is even more annoying

E Markos February 23, 2021 - 11:01 PM

So.. No problem with Apache, Kiowa warrior…? Hm…

R. K. February 23, 2021 - 11:01 PM

Here in Germany we have sausages called "Wiener" and "Frankfurter", we have cakes called "Berliner" and even "Amerikaner" (which means 'americans'). We have a tool called "Engländer" (which means 'english man') The list is long. What's the problem?

SuperThunderGoodGuy February 23, 2021 - 11:01 PM

All I gotta say is how about we all be friends. 🤷‍♂️

Lance C February 23, 2021 - 11:02 PM

FINE !!! Whatever, so what do you want to see happen. Go ahead, make a recommendation! We're coming off of 4 years of Trumpism and we're still battling Corona. How do you want to fix it

Terminator coyote February 23, 2021 - 11:02 PM

Good, Everybody asking for change in 🇺🇸 and the real native americans that arent respected and often forgotten dont get the respect they deserve.

Chad Edwards February 23, 2021 - 11:02 PM

Holy f$ck man……. People are freaking so soft. Jeep better not fold to this pressure. You want people to understand and respect you? This is NOT how you do it. Smh. We're doomed.

Kalle Hansson February 23, 2021 - 11:02 PM

He reminds me of ted cruz

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